🇦🇺 Australia

Advertising Specialist Visa Pathway Australia

✓ MARA · Last reviewed: July 2026 · 6 min read · MARN 2518872

Advertising Specialists can migrate to Australia via two main pathways: the Temporary Skill Shortage visa (482) for sponsored contract roles, and the Employer Nomination Scheme (186) for permanent employment. Both require VETASSESS skills assessment and Australian employer sponsorship.

Key Facts
ANZSCO Code
225111
Advertising Specialist
Visa Pathways
190 / 491 / 482
State & employer sponsored
Skills Assessor
VETASSESS
Skills Shortage
Not in shortage
No state-level shortage · Jobs and Skills Australia, 2025-10
Source: DHA SkillSelect, March 2026
Note: This occupation is on the Short-term Skilled Occupation List (STSOL). The independent Subclass 189 visa is not available. PR pathways require state nomination (190), regional nomination (491), or employer sponsorship (482 → 186).

Skills demand for Advertising Specialist

Before anything else, it is worth knowing where this occupation sits in the labour market. Demand drives which visa pathways are realistic and how a state is likely to view a nomination.

Jobs and Skills Australia does not currently assess this occupation as being in shortage. That does not close off a skilled pathway, but it does mean you are competing on the strength of your own claims rather than on the strength of the labour market.

Visa pathways for Advertising Specialist

Which visas are available to you depends on which of the government's skilled occupation lists your occupation appears on. The lists are not interchangeable, and being on one of them does not put you on the others.

Sitting on the Short-term Skilled Occupation List means state nomination and employer sponsorship are the realistic routes; the independent skilled visa is not available from this list.

This occupation appears on the Core Skills Occupation List, which is the list used for the Skills in Demand visa's Core Skills stream.

Skills assessment for Advertising Specialist

Skills assessment fees

PathwayFee
Full skills assessment for change of occupation AUD $819
Skills Assessment AUD $1,205
Assessment of employment for final Skills Assessment AUD $937
Qualifications online application AUD $342
Outcome Review - Qualification AUD $374

The skills assessment is the gate. An assessing authority, independent of the Department, must agree that your qualifications and experience match this occupation before anything else counts.

Fees are set by the authority, not by the Department. The pathways below come from the authority's own published schedule and are reconciled against it. Always confirm the current charge directly with the authority before lodging.

State and territory nomination

Each state and territory nominates on its own terms, against its own list, and revises both regularly. A nomination from one state carries no weight with another. The nominating body's own page is the only reliable source.

How to apply, step by step

  1. Confirm the correct ANZSCO code for your occupation. Everything downstream depends on it, and an assessment obtained for the wrong code does not transfer.
  2. Obtain a positive skills assessment from the assessing authority for that occupation.
  3. Meet the English language requirement for the visa you are applying for.
  4. Lodge an Expression of Interest through SkillSelect, claiming only points you can evidence.
  5. If you are seeking state nomination, apply to the nominating body separately and on its terms.
  6. Wait to be invited. You cannot apply for the visa until an invitation is issued.
  7. Lodge the visa application within the period allowed by the invitation, with the evidence for every claim you made.
Practitioner Note
Claim only what you can prove. Points you cannot evidence at the visa stage are worse than points you never claimed, because an invitation obtained on an unprovable claim ends in a refusal rather than a grant.
MARN 2518872 (AU) · immi.tv
Free Tool
Find Your Best Visa Pathway
See which 190, 491 or employer-sponsored pathway suits your advertising specialist profile best.
Find My Pathway →

Frequently Asked Questions

Do I need a skills assessment for this occupation?
Yes. A positive skills assessment from the relevant assessing authority is a requirement for the skilled visas, and it must be for the occupation you are nominating. An assessment for a related but different occupation will not carry over.
Does meeting the minimum points score mean I will be invited?
No — and this is the single most consequential misunderstanding in the skilled program. The minimum is a lodgement threshold. Invitations go to the highest-ranked candidates first, so the effective requirement is set by your competition, not by the minimum.
Can a state nominate me for this occupation?
That depends entirely on the state. Each maintains its own list and its own requirements, both of which change regularly, so the answer today may not be the answer next quarter. Work from the nominating body's own page.

Are you an Advertising Specialist planning to migrate to Australia on a 482 or 186 visa?

Book a free 15-minute assessment with our MARA registered migration agent.

Book Free Assessment →
General Information Only

This page provides general information only and does not constitute migration advice, legal advice, or any form of professional advice. It is not tailored to your individual circumstances and must not be relied upon as the basis for any decision, action, or omission.

Migration law, visa conditions, and skilled occupation lists change frequently — occupations may be added to or removed from lists by ministerial direction, and visa conditions on your grant letter are the operative document. While we endeavour to keep content current, immi.tv makes no representation that any information is accurate, complete, or up to date at the time you read it. Always verify independently before acting.

No client or adviser relationship is created by your use of this site. To the maximum extent permitted by law, immi.tv expressly disclaims all liability for any loss or damage — including visa refusals, cancellations, condition breaches, application costs, and consequential loss — arising from reliance on this content. See our full Terms of Use.

Book Free Assessment →